When it comes to commercial printing, business has two different options such as traditional offset printing and modern digital printing. Do you have confusion in choosing the right printing method for your business? If so, then you have to know the difference between two of printing first. Keep reading the difference and pros & cons of each printing option. This will help you take a right decision for your business.
What is Offset printing?
Gone days business used offset printing for book printing and binding because it is one of the simple printing methods. This method invented over 100years ago and has slightly changed since. This printing method is highly accessed to produce a large quantity of the high quality, crisp, and clean professional looking output along with no variation between images.
Pros of offset printing
- Ideal for commercial and large scale print runs with the consistency requirement
- Huge quantities can be printed at an affordable price
- The more quantity you print, the cheaper price/piece
- Special custom inks are available such as Pantone and metallic colors
- A plethora range of paper types along with custom finishes can be accessed
- Greatest possible print quality with color fidelity and greater detail
Cons of offset printing
- Proofing and edits are time-consuming and even expensive
- High turnover times incorporated with the complicated setup
- Huge paper volume and chemicals accessed in printing, which results in a huge environmental impact
What is digital printing?
Digital printing is one of the modern printing technique in which advanced technology machines such as inkjet and laser printers apply toner & ink directly onto the paper. Thus, it eliminated the requirement of the printing plate. Laser prints utilize electrical charges on the metal drum cylinder in order to attract the toner bits to the paper whereas inkjet printers simply spray ink droplets onto the paper from small nozzles.
Pros of digital printing
- Low set up cost and short turnaround time
- Inexpensive black & white digital printing
- Only print the amount that you need and when you require it
- Improved printing technology has made professional looking digital quality prints for various uses
- Contains variable data capability such as names, codes, numbering, and address
- Last minute changes to the print design are less problematic when compared to offset printing
Cons of digital printing
- Digital printing is usually better for larger sheets of papers like broadleaf newsprint
Which printing method is right for your business?
If you want to decide which printing method is right for your business, then you have to consider certain aspects such as print volume, print quality, special needs, turnaround time, and cost. This helps you to take a right decision. You can use both printing methods to book printing and binding. However, each has specific benefits based on your project needs. If you require larger runs of the business project, then prefer offset printing. On the other hand, if you need a small run, choose digital printing.